Conventional Play is (slowly) catching up to where I am.
(Video playback starts after the nearly 30 minutes of bullshit that didn't matter.)
At the 37th minute we get to the point: SOBS wants the CONSUME PRODUCT guy, not the hobbyist. Malenda is correct: they people are not hobbyists. They are Brand Fans, performative idolators who use the Brand and its signifiers to signal social status. Malenda nails it: "They want to buy their identity, not live it."
The Bros, the #BROSR, and the Real Hobby is antithetical to all of that.
SOBS gets 60% of their sales DIRECT TO CONSUMER. That's cutting out Amazon, nevermind the local stores. Next Edition, from SOBS' point of view, is a massive hit exactly as planned.
Listen to Malenda and Gleickman, people. They have the read on SOBS and why they're doing what they're doing. They are confirming what I've been saying, and continue to say: there is no future for Conventional Play. (And as they are Death Cultists, they want SOBS to win for their own reasons.)
When your fellow travelers admit that I am right, take the hint and prepare for the collapse. Tick. Tock.
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