The original trailer for Ghost In The Shell.
This AI-generated live-action version.
That's Good Enough. Normies will watch it. They will pay to watch it. Folks screaming about how bad AI is now are either performative wankers or grossly overestimate what Normies will accept in media.
Remember that is is Nomies that demand "The Same, But Different" in their media; they absolutely accept AI-generated media that is Good Enough and keeps up the industrial-level production of The Same, But Different in their preferred media.
This is not about going from hand-painted cel animation to near-perfect photorealistic live-action. This is about one or two folks, using AI tools, replacing 80% of the people doing bitchwork in media production with machines and software; human involvement moves up the value chain to Command Decision level by cutting out everyone under that level. As it is now, you can have those folks churning out ads (and they already are, as Corridor Crew noted recently) and trailers.
We have people using it to make political ads, merging Meme Culture with Ad Production to be able to seize the zeitgeist effectively and efficiently; AI-generated ads will be the norm within a year or two because they are 90% or less cheaper to make and easier to produce. With the wide release of AI models able to generate consistent video of longer and longer lengths (again, reference what Seedance 3.0 is already rumored to do) this will eat up the entire business.
Live Action is not safe. Animation is not safe. Nothing in media production of any kind is safe anymore. Commercial pressures will compel widespread adoption, trumping everything else, especially since the Chinese will use it to swamp the world with media that is Good Enough to satsify the Normies and that alone will be enough to force the issue. Holdouts will lose, lose fast, and lose decisively.
Hand-crafted, for lack of a better term, will become an luxury. Luxuries do not generate revenue; they are COSTS, EXPENSES, not GENERATORS. The AI-generated production is what will make the "all-human" stuff possible- not viable, POSSIBLE. Just like mass-produced knives, clothes, guns, etc. are what make the hand-made versions possible because otherwise the skills would be lost due to disincentive to learn and practice them- as we've seen with hand-production of paper, hand-binding of books, etc. vs. machine-produced versions.
You had better believe C-Suites across the media business landscape are paying attention. This turnover is already happening, and now it cannot be stopped.
