Friday, March 13, 2020

The Business: Using Gaming As A Value-Add For Your Merch

The other day, The Business of Writing released a video about making collectables for your IP. Today it's about making a tie-in game. The two go hand-in hand, as you can (and should) use the game to add value to your merchandise offerings. Yes, the miniatures and model kits needs to be as high-quality as you can manage so they're attractive on their own, but if you can provide a quality game to play using those things then you've got synergy working for you.

Be it a wargame, a role-playing game, or a boardgame (or even a videogame counterpart, which you should offer as soon as you can make that feasible) there is no reason for leaving money on the table if you're looking to turn your writing into a reliable income stream and offering a tie-in game is the capstone to this value-add business plan.

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