Wednesday, March 11, 2020

The Business: Making Collectibles For Your IP

Continuing the "Make Your Merch" angle from a previous post, here's a new Business of Writing video all about making collectables for your IPs.

For folks, like me, who write Space Opera of varying flavors (especially the Mil-SF types), missing out on being able to sell physical objects--figures, model kits, etc.--representative of your IPs popular characters and their respective panoplies is leaving money on the table. Formerly an exclusive domain of OldPub IPs and their counterparts in film/TV, changes in manufacturing and fulfillment make it possible now for smaller players to do the same.

This development is good for those who want to not only offer the widgets, but also offer something to do with them, which is the subject of another video premiering in a few days on making tie-in games.

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