This is a Marketing problem pretending to be a Literary problem.
Our host is not yet aware--nevermind accepting--that Genres Are Fake And Gay.
"Fantasy" is not real--Hilary Lane blew that one open--because it's the flipside of "Science Fiction" not being real (h/t JD Cowan). What he's complaining about is generations of incompetence at Marketing a Product to Prospective Consumers.
You need Ad Men sorting this shit out, because that's what this is- a failure to sell.
Until you accept this, you will continue to flounder.
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