Thursday, February 15, 2024

The Business: Wizards Screams Their Plans From The Rooftops, But The Cargo Cult Can't Hear

What did I tell you?

That's not a signal. That's an air raid siren, Anon.

That is reality slapping Conventional Play Cargo Cultists in tabletop in the face with a cricket bat.

It is acknowledged universally that Normies come into tabletop through Current Edition.

The company that controls Current Edition are now screaming from the rooftops that Current Edition will cease to be a tabletop game in the near future. Where does the Cargo Cult expect to get their new players now?

They have no plan for customer acquistition. They have no plan for hobbyist retention. They have no plan for lapsed hobbyist reactivation. They have no plan at all.

They, as the label implies, expect that things will continue on as they always have so long as they go through the ritual of pushing product out to the shelf and pointing folks complaining about Current Edition to it.

And there will soon be no such discontented players to shill towards.

Yet the attrition of Conventional Play hobbyists remains, for various reasons (not all of which are so bad as to merit a Neckbeardia video). That, reader, is a recepit for a slow death by attrition- slow, that is, until a critical mass is lost at which it will collapse all at once and be gone.

You better have a plan for yourself, Anon, because the Cargo Cult doesn't have one for you to employ.

And all you lampreys and remorae feeding off what Wizards discards are going to starve to death, some sooner than later- including you, Palladium.

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