Narrative Warfare: The Enemy Fears The Moral Vision of the Pulps

The Excellence of Eloquetion delivered a podcast-length rant about Returning To The Pulps.

It is becoming clearer by the day that (a) the Death Cult convergence destroying Western culture is both due to incompetence and active malevolence as well as (b) those in the mainstream entertainment media do in fact comprehend the significance of this destruction.

Recently I'd been curious about what those in the Hellmouth/Old Pub system have to say about story. Much of what you find in video form is about Hellmouth film and TV, with the usual soyboy/catlady sorts talking in OldPub terms, but this one by a young man teaching screenwriting, something that involves teaching practical storycraft. Buried within his videos on narrative and conflict he explains the mainstream view of what story--narrative--is about.

At 5:50 in the video he starts to talks about what the value of narrative is: the conflict of "philisophies" (i.e. Moral Vision). This is couched as "Do this sort of conflict to make your screenplay have the most punch and stick with the audience". As with all such mask slips, it starts with telling the truth--conflicting moral visions do produce very power narrative conflicts--and slips in the shiv with the hand you're not paying attention to.

That comes at the end, at 13:30, where he talks about stories being preachy and his retort is "Bad writing causes preachy films."

Remember, this man is selling his services teaching practical screenwriting and this video is part of his infomercial series leading up to the pitch. He ain't broke, so he's doing something right, and that means he's--at the least--read the room that the Hellmouth dominates.

In short, he admits that mainstream entertainment media is propaganda, and that well-made propaganda works because you don't notice it.

Furthermore, he can easily dismiss this charge as being "well-known industry practice"; this has been the understanding of the Hellmouth longer that this man's been alive, and likely longer than his parents. A review of Hellmouth media from its inception, tracking its offerings to the known steps of cultural degradation from 1910 to the present, will show that this understanding is indeed normative.

That's because it's right out of Edward Bernays, co-founder of Public Relations (i.e. modern Narrative Warfare), who first applied what he learned from his uncle Sigmund Freud during the Great War as a propaganda wonk.

In a later video in this series, he cites a Rick & Morty episode as a good example of how to structure a short film. Here he lets the mask slip and shivs you, albeit likely without realizing it. It's not just picking that show, it's the specific episode he cites: an episode that Dan Harmon (the creator and showrunner) engineered specifically to propagandize the heresy of Moral Relativism over morality.

And when you catch them in an unguarded moment they'll confess that this is exactly what they're about with entertainment media. Short Fat Otaku talked about this today.

What does this come down to?

TLDR: The reasons they fear the Pulps is because the moral vision in the Pulps is antithetical to the Death Cult's own, and furthermore they know--as told by their actions--that it is superior in every way to theirs. They do not corrupt and degrade purely out of incompetence. They corrupt, degrade, denigrate, and memory-hole in order to erase all awareness of their enemies' moral vision and its utter superiority to what they offer.

They know that they cannot win if they do not have total narrative control. They know that they have to propagandize across all media at all times in all ways, down to teaching it as part of the training for future creatives, because if they slip up and a suppressed media figure breaks containment it's only a matter of time before they lose control.

And they know that if dissidents make this connection--too late, we have--it's a race to restore containment before it gets beyond their control, but it's one they can't win and deep down it's only a matter of time before they too hear the laugh that turns criminals and traitors into mewling wrecks crying for mercy.

So give it to them. Tell the stories where we win, as the Pulps did.