The fight has come to 40K. Of course they started by targeting one of the more vocal folks, Arch Warhammer. Using yet another claim--reminiscent of when they went after M.C.A. Hogarth over her use of "Space Marine" in her Spots series--they hammered Arch legally after he critized the SJW attack that is "Warhammer is for everyone!" (except those that do not bend the knee to the Death Cult, of course). Arch isn't taking this like a bitch, and the rather moderate comeback he's put forth--to email Games Workshop's Customer Service inbox with a maliciously compliant complaint that "everyone" means "everyone" and not "only Death Cultists"--has fellow travelers furious and furiously scramling to give cover.
That allied media have to go on the attack against a man who's only fault is trying to be David Attenbourough and failing should be all you need to know to see that such a simple scheme is effective. Contrary to popular belief, the presence of a well-coordinated email campaign with verifiable unique accounts sending the exact same email message is taken seriously by private and public organizations because it indicates a disciplined organization ready and willing to act in unison on an objective; if that disciplined group consistently states a grievance coupled with a course of action for non-compliance for resolving this grievance, that gets taken seriously and shit gets done accordingly.
(How do I know this? Political staffers talk when relaxed; it's been known well before email became so easy Grandma could do it, when this was done with postcards. The same folks also do public relations for corporations when not in public service.)
That's why this is having its effect. Arch is complaining that they are excluding him, and therefore violating their own policy, so they must include him to comply. Either they back down and he wins, or they move the goal posts and he wins. But that's not enough; as with all converged corporations, this happens when the revenue remains strong but those in control have come complacent and weak so the parasites set in. Remember that it's "Get Woke, Go Broke", and the latter part means damaging revenue in some manner. In short, put Games Workshop on the list of companies that hate you- and we know what not to do now, don't we?
Now that GW has launched 9th Edition for 40K, this is the perfect time to close your wallet and never render the heretics another penny. Don't buy the miniatures. Don't buy the paints. Don't buy the scenery. Don't buy the books digitally at all or their associated applications. Don't buy print products new. Render unto them not a single cent.
However, I do not suggest that you stop playing the game. Merely by using figures other than the official ones, painted by means other than official pants, on scenery not that sold by GW, but merely using the rules published by them you can maintain a presence in the scene that allows others to see that they don't have to comply on either end to participate in both parts of the hobby--both the playing of the game as well as the building and painting of the miniatures and terrain--and instead focus on the escapist fun that formerly was the focus of the company and not the increasing corruption towards the heresy of the SJW Death Cult.
You want Warhammer to be what it was? You know what to do with heretics, and GW is now overrun with heresy.
P.S.: The campaign for "Hounds of Nimrod" is at 39% as of this post. Four Build-a-Mech slots remain, and other premium Perks are available. Backing for a book includes getting a digital copy of "Reavers of the Void". You can go to the Indiegogo page here, so please back the campaign now so I can hire my editor and finish this job.
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