The Business: Post-Mortem on the RoboToad Campaign

The leading Hispanic voice in science fiction, Jon del Arroz, does a post-mortem on the RoboToad campaign in this video.

I'm making this post because independent creators are going to need to rely on crowdfunding as one form of patronage going forward, so it's good to look at what worked for others when preparing your own campaign- especially if they are in the same medium, same genre, or same cultural niche as you are.

Jon's analysis is a good one. First is that he doesn't get wrapped up in the numbers; he kept his objectives firmly fixed in mind when looking over the results. Second is that, being that he's done this before, he can quickly isolate why the results differ between past campaigns in the same category (past comic campaigns this time) and deduce how to make best use of those findings going forward. Third is that by making certain he had his ducks in a row before launching he made the risk of failure low, and the consequences thereof low, so that if he somehow fell short it wouldn't devastate him; risk management is not to be ignored.

I'll be keeping this in mind when I put my next one together.