Someone got the memo, and to no one's surprise it's a Games Workshop licensee.
Sure, opportunistic PR and marketing at a competitor's expense, I get that.
But there is no debating that this was a good move to make at this moment because that competitor made such a fundamental error. This is basic levels of business savvy that we're talking about here: Know Your Audience. They have expectations. Meet them and thrive. Fail and fuck off. This is such a fundamental thing that even people totally absent from business concerns can comprehend it.
And that's not the only hot take. The usual shit game media responses are out, saying the usual shit stories, and this includes people like Derek Smart (who really ought to know better than to side against the gamers, given his anti-Star Citizen crusade). The fact remains that Blizzard pulled a bait-and-switch on the core Diablo customer base, and then shamed them for not going along with it; this is incompetence and it should be severely punished because it doesn't get discouraged otherwise.
You satisfy your core audience first and foremost. Nothing else matters. Turn your coat against them at your peril.