Another Conventional Play guy doesn't get it.
By now you should have figured out the problem: players give no fucks about your retarded lore bullshit.
Why?
They have no skin in the game. Not their mans- them, specifically. Want to know why the old, original form of campaign play is superior? They have skin in the game. They have a vested interest in seeing someone win, or someone lose, or both because they're the people who made the domains happen by way of running the factions (and their ruling mans) who made it so, not some Forever Referee who's really some form of Frustrated Novelist or Wannabee Showrunner.
It's no long Loredump McSnorefest. Now it's Bob's Wizard Empire because Bob created the Wizard Empire through playing his Wizard man up into someone who pursued magics that bound others to his will and enforces his decrees. Folks who want to trash the Wizard Empire will roll up mans who want to trash the Wizard Empire, and those who want to expand or usurp it will roll mans to do that. By their actions--REVEALED PREFERENCES BEING REVEALED--you get these things to happen.
All the Referees need to do is sit back, munch on the popcorn, and ensure that the rules of the game are obeyed and the integrity of the campaign is maintained- wins and loses must be earned by the book.
Conventional Play can't do this without breaking their own cult dogma, which is why the #BROSR is now driving the bus.