The Business: I Told You The Wizards Could Tank The Hit

Told you that Wizards of the Coast can tank the Colony Drop. How was yet to be determined, and now it has. If you thought this was good for the hobby, you deserve what you get.

Corpos gotta Corpo. Again, for those in the back, this is pure Mammon Mobster behavior! The Death Cult always rides the Mob's coattails.

This is the flipside of going to a Lifestyle Brand business model; like Hello Kitty, the core pursuit is going to be co-branding cross-promotions- all this does is confirm and formalize the implicit policy we all knew was on the table.

And yes, the all-digital transition is still in the works; just because Sigil's gone doesn't mean it's not happening.

Will this succeed? Yes, it will; this is the sort of thing that draws in outsiders--Casuals, Tourists, Normies--and gets them to spend All The Money. Current Edition, as a design framework, will prove very adaptitive because it is designed to be reskin-friendly; if you really wanted to, you could play 40K using Current Edition as your framework and (with a careful selection of design elements) succeed at a better Tabletop adaptation than anything Games Workshop or any licensor so far has achieved. You could even achieve seemless inter-operability between 40K and Fantasy, something GW has never even attempted.

Are you going to be banger gaming products? No. You're not going to get GURPS Conan or GURPS Lensman (both of which are not only actual practical play products, but also advertisements for the books) or even Mongoose's The Road of Kings for their Conan game, and certainly not West End's ground-breaking Star Wars product line. They will be Coffee Table Art Books first, massive loredumps second, and maybe they will be practical play products third at best.

And they will sell because hobbyists are not the target audience, nor are they intended to funnel outsiders into the hobby anymore than any brand Hello Kitty cross-promotes is meant to get outsiders into Hello Kitty, but instead they are meant to sell the D&D Brand to an outside audience who then takes up the Lifestyle associated with D&D- not the hobby. It's meant to make more audiences for things like Critical Role or WOTC's digital offerings, not to get people at your table.

This is the bifircation of the hobby being again affirmed and confirmed, and yet you Coventional Play retards still have no customer acquisition strategy of your own- you still rely on WOTC to do all that work for you. You all deserve the death that's come for you purely on the grounds of being mind-bogglingly incompetent.