Over on Steam, a little indie game by the title of Vampire Survivors got noticed by streamers great and small and through them garnered an audience- and sales.
This one-man band operation did not go unnoticed. It didn't take a genius to see that this was a form of game that was really easy to reskin and rebrand as your own, and sure as the Sun rises in the East it has just happened.
As the linked homepage for Holocure shows, this is also a one-man band operation that is a free fan game for Hololive fans. Naturally, Hololive management signed off on the talent playing it on their livestreams and you'll find plenty of clips and archived streams where that does happen.
Now put yourself in Management's shoes for a moment.
One of your fans--hopefully someone that gives one or more of their talent money, or buys merchandise--just did free advertising for your entire company and operation. Do you sue them? Thankfully, Hololive's management isn't pants-on-head retarded like Stupid British Toy Company; they took a free win and ran with it, returning the favor by pointing the millions of Hololive viewers to the site of the fan-made game, and I would not be surprised if this doesn't turn into something bigger while mutually beneficial over time.
This is what having a management team and policy that doesn't hate its core audience and customers looks like.
And no, this is not the first fan game made. That goes to Smol Ame. (You can see Amelia play it here.)
In a day--and recent days--where so much good news has come our way, here's a little something to show that it's not all big gains out there; the small ones matter also, and this example is one you can make use of in your own affairs.
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