Monday, December 21, 2020

My Life In Fandom: What Our Favorite Doog Reveals

Everyone's favorite doog has managed to make a meme of herself this year. The following video from November recaps the big events for her.

We can be cynical and say that this is just corporations exploiting opportunities for easy marketing, and no doubt that's a factor, but I think we can depreciate that motive here. Not everyone in corporate entertainment is a total bastard, and the international positive reception of Korone is an earnest reaction to an earnest feminine persona that is sorely lacking in much of the world.

That's what this is all about. People seeing a happy girl--even if it's a fictional persona--being happy playing games and singing, often in a goofy manner, is a big draw. That's the Hololive formula, and it works; Gawr Gura's the current best example (at 1.7 million subscribers as of this post), but Korone's got serious meme status to make up for being well under 1 million and that draws in the attention of people with clout.

You'd think that people would make the obvious conclusion here, but no.

These virtual idols--those of Hololive as well as indies such as Pikamee (she of the Kettle Laugh)--quickly acquire massive army-sized followings of (mostly) men that throw all the money at them. Why? Because, in varying ways, they are feminine and unashamed of it. Sure, it's a persona, but it resonates and in a daily life where common Western women (and increasingly other women) are pushed to be masculine (and thus unappealing) it is no surprise that men want and crave actual femininity.

Fathers, tell your daughters--show your daughters--this before it's too late. They win when they play to their strengths, and it's not in the masculine realm.

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