Friday, July 24, 2020

Narrative Warfare: The Illusion of Legitimacy

Friend of the Retreat, and the leading Hispanic voice in Science Fiction, Jon del Arroz just cut this video.

The problem is a question of legitimacy, and when it comes to entertainment most people still see Big Corporate IP (be it Hollywood or its counterparts in videogames, comics, or novels) as legitimate and everything outside of it as wrong. Even if they hate the current regime, even if they close their wallets and don't spend time or money on it, they still refuse to accept anything but Big Corporate IP as legitimate cultural output so their present revolt is really "Stop making it suck and I'll come back".

In short, they're so long conditioned to want Big Brand that if you don't create something that seems to be a rising Big Brand then you get no traction. FanTube is one of the most obvious examples of this psychology in action; Doomcock, Nerdrotic, Spacedock, etc. are all about Big Brand and nothing else. (Yes, for many, even anime is outside the pale, and that's just as Big Brand.)

The Death Cult, having run the Pop Cult as a front, knows that this is how it works and they have done their very best for most of a century to gaslight the population into associating entertainment and creativity with their cultist depravity. The normie responses to Jesse Kelly's question demonstrate just how effective this has been. While it is good that more high-profile center-right people are finally recognizing the need to get on the cultural level of things, it's going to be a while before they get it.

Until those wanting to solve the problem find a way to break that legitimacy wall, the problem will persist.


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