Narrative Warfare: It's About Absolute Control Of Attention

Since Geek Gab had no episode today, allow me to share Jon del Arroz's good news about the Culture War.

The reaction by the Death Cult's converged organizations--public and private--reveal that the enemy understands the value of attention.

The reality is that those that command the attention of the masses accrue wealth, cultivate status, and command power. If you are in a position where you need attention, but you cannot command it, you are in an uphill position.

You are in this position because of two things:

1. Normies do not going out of their way for anything, so you must shove your thing into their faces to get their attention.
2. Those that can monopolize Normie attention monopolize what comes of that attention, which is why converged media ruthlessly exercise Narrative Warfare.

This is all relying on using, weaponizing, the Network Effect for their own ends. The reason? Energy flows where attention goes. If you can monopolize attention, and snuff out awareness of options that you don't control, then you monopolize the energy in operation- the money, the status, the power.

That's how Death Cult convergence operates. They exercise ruthless control over the attention of the masses, choking off awarness of (and therefore access to) anything that they cannot control or destroy. Walls of silence, defamation as a matter of course, deplatforming- all of this is meant to command and control attention over the masses.

That people like Eric July are breaking through, that Vox Day's businesses not only persist but thrive, that indie authors and artists are still killing it despite all this suppression, is far more worthy of celebration than many think and Jon is correct to call this as a great victory. It means that the attention suppression is failing.

Take a moment to acknowledge this and celebrate it. Then get ready for the next round; the enemy will regroup at their next fallback line and counterattack.