Sunday, July 5, 2020

The Culture: On NewRetroWave

The folks over at NewRetroWave put together a mix of new stuff that lasts over an hour. Throw this on and see what you think.

The reason I mention NRW is that they're picking up the same challenge that the Old School Renaissance and the Pulp Revolution has: to make new culture in the spirit of what came before without mindlessly recreating the exact same thing- flaws and all. The results speak for themselves, and like Metal there are variations in the mix that result in different flavors of the style picking up distinct sub-labels; if you like this at all you'll soon find which one best fits your tastes.

And, as with similar movements in other media niches, it is wise to be aware of them and spread awareness of them to others. The beneficial effects of simply informing a public that will not go out of their way to solve their dissatisfaction with the mainstream--just look at FanTube--cannot be overstated. While there may not be a stampede away from what no longer serves them, that's not necessary. If a large enough percentage siphons off to be noticed, that itself is a major victory.

That's right. We're not looking to convert 100%; that comes when the Preference Cascade leads to a Collapse. We're looking at getting to the 3% that kicks that cascade off, the threshold for posing a real and viable threat, which at 5% starts the cascade rolling in earnest.

The enemy ain't going to tell folks about alternatives to what it controls. That's on us. Time to do our fellows a favor, and in doing so help ourselves.

1 comment:

  1. Retrowave is the defining musical genre of the '10s. It's lasted so long precisely because it scratches an itch for both those who wanted something old and new.

    As long as it remembers its roots it'll probably last a good while. It's too entrenched in the underground to be canceled now.

    ReplyDelete

Anonymous comments are banned. Pick a name, and "Unknown" (et. al.) doesn't count.