The Business of Writing put out a short video on why authors fear business practices. Just watch it; maybe you know this, likely not.
Let me put out the obvious: Because authors view writing as Art, and Art is not Business in most minds.
This is why the writer panels at cons across the globe talk so much about disabusing people of that very notion, despite the fact that most professionals aren't that good at it anyway, especially OldPub veterans. They know it's work, but they don't really accept that it's business; they see it as a job, not as a business, so they act like employees and not business owners. The real success stories are those that DO accept this and act accordingly. (Hello, Larry!)
As for the tool, I'll play with it and see if it delivers. Try it and see for yourself.
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