This is more significant than it appears.
Media companies have admitted in articles that they pay @GeorgeTakei money to tweet out their articles with his "witty" commentary.— ThΔt Festive Pooka (@TheQuQu) December 5, 2018
That makes his posts into undisclosed paid promotions.
When will @FTC get involved?
Bad enough that celebs do it for free, so it was a matter of time until some celebs figured out how to monetize it. This is hidden influence peddling, as often as not for petty concerns, but when someone major wants to shift the narrative this is now an option. Its got to be cheaper than the usual ones, and until now there was no scrutiny from the Federal Trade Commission to contend with.
It's got to stop. Report this to the FTC when you find it.