The Business: Another Axanar Arrived

We have another Axanar situation.

The man behind Star Wars Theory put out a fan film that clowned on the Devil Mouse.

I am not exaggerating; compare this to what we saw out of D23 for the new season of Ahsoka and you can see that it does make Disney look poor by comparison. SWT isn't the Axanar gang; he doesn't have professional actors, costuming, practical sets, etc. and the expense that goes with it. He's made a CG fan film, but he did it right and thus it puts to mind the trailers for SWTOR that Blur did years ago- trailers that also clowned on the official live-action media.

This is what is coming.

No, Disney can't stop this- try as they might. The savvy will just lie about it, then upload it from jurisdictions that tell Disney's lawyers to pound sand to ensure that once up it stays up (even if you may need a VPN to access it).

"But Muh Copyright!" stops meaning anything when you have a global Internet and several countries that are more than happy to host this stuff Because Reasons. Couple that with the ready availability of hardware to burn things to disc, flash drives being cheaper than batteries, and all other forms of DIY distribution being available (including Torrents and FTP servers) and you have the conditions for the long-awaited Fan Coup.

Network Effects are real. Fighting within them matters. This? This demonstrates Proof Of Concept, and with it comes the test of what defines Uncle George's Space Opera now that Uncle George has abandoned his creation. You can argue that this should be spent on original creations, but then I must respond with the Enemy's words: "No one will watch it."

The people want the Brand. Now the tools are here for the people to make their own Brand media, and they will with increasing skill and frequency henceforth. Revealed Preferences are Revealed.