The Business: This Is What Fighting A Dominant Network Effect Looks Like

Remember what I said about the private server scene being the MMO equivalent of Tabletop's Retroclone movement?

Well, we just saw yet another expression of that being the case. Yesterday, Project Ascension launched their latest game mode: Conquest of Azeroth.

Since a lot of you are neither current nor former World of Warcraft players, I'll spare you the details. Suffice it to say that I'm playing Ranger and Witch Hunter right now and enjoying it. I tried Barbarian during the pre-launch Stress Test, which took a bit to figure out but also turned out fine. Trying the new Support role with the Ranger class. Can't say about the rest.

What I want to explain to you is this:

1. There are Vidya analogies to Tabletop issues.
2. World of Warcraft is the D&D of MMOs.
3. Due to long-running antagonism to its legacy audience, there's been splintering that lead to cloning of past editions; this would lead to official Classic realms, but that was not enough, and neither did the recent Remix limited-time servers do that either, but rather a "Classic Plus" (Vanilla with different decisions implemented, and more content added) is what folks want.
4. Private servers fulfill this demand- as retroclones do for people who want their specific flavor of B/X (etc.) put into a single plug-and-play product. This is mostly a WOW thing, but private servers are also how dead MMOs carry on (e.g. Star Wars Galaxies).
5. Blizzard has become more hostile to this over time, and operators are becoming more savvy about protecting their operations- and not just in immediately rebranding and relaunching after a shutdown (as Turtle WOW did, twice). Other corpos are no friendlier.
6. Network Effects dominate MMOs harder than they do Tabletop, as Josh Strife Hayes proved a while back, so the only viable way to compete is to fight WITHIN the Network Effect.
7. Therefore, only WOW can kill WOW- and thus a superior private server is a threat to Blizzard.

Due to the nature of the medium, and the specific game, something like the Bros happening is going to take a different form than it did in Tabletop.

Instead you're seeing OSR, not BROSR, insurgencies; they're doing the retroclone thing because that's what works. Some wipe their asses with IP law (like Ascension), some pretend it's real and do the "legally distinct" thing, but both of them are doing clones of MMOs with proven audiences because the risk calculation of MMO launching for anyone that is not Le Big Corpo now is too high to be acceptable- and recently failures only doubled-down on that perception (Ashes of Creation also being outed as a scam).

That's why the real expansion is in competing with the dominant Networks from the inside, and as private servers have already proven to work they're going to keep working.

The next step will be to find a way to make a WOW server that finds a way to do Braunstein style play--which, in this context, means somewhere between EVE Online, Warhammer Online, Dark Age of Camelot by way of Guild Wars and its sequels--as was done in many a MUD before that.

And the crazy thing is, I bet some guy--and it's going to be a guy--is going to be the one to take things like Winning Secrets and find a way to make that happen.