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Wednesday, May 20, 2026

The Business: Yes, WOTC's Copying The Fortnite Model

Clownfish did another follow-up on what Corpo Game is up to.

As I said to them, alas this is nothing new.

From the source material to the early crossovers (before Lester Del Ray's diktat took hold post 1980) and longer, this has been a thing and it's been as stupid as it is now; there's a reason that TSR went HAM on third parties in the 1980s and 1990s, and not just because they wanted all of that for themselves.

There is one other thing I want to make clear: Wizards of the Coast are just copying the Fortnite model. They're doing it because it works, as we've already seen with its use in Magic.

All the Cargo Cultists are going to lose their acquisition funnel to WOTC because what C-Suite wants the hobby to be is more appealing to Normies, Tourists, and Casuals than what they offer- and this is proof that (a) C-Suite sees where the money is and (b) they have an idea (if imperfect) on how to slowly pivot Official Game to conform to this business model that is orders of magnitude more profitable all around.

You're fucked, Cargo Cultists. Adapt or die.

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