The Business: WOTC's Digital Primary Pivot Confirmed

The Pundit reported early last week confirmation on what I've suspected is the play out of Wizards of the Coast.

WOTC is going Digital Primary. Beyond is the primary outlet for The Only Game That Matters going forward; print is now depreciated and no longer considered important.

This is part of the larger shift to D&D (and Magic) as Lifestyle Brands.

As I said would be the case many times over the last year and change, WOTC knows that their Network Effect is so dominant that they can start squeezing out everyone else from the hobby entirely. This will work over time.

The reason is friction. If you go with the flow, friction reduces to zero. If you go against it, friction increases well past your Quit Point. The mass audience does not go out of their way for anything; they abhor friction like it was the plague. They will applaud the Walled Garden and be grateful for it; this means they will adopt it and do so with enthusiasm and in great numbers.

WOTC will cease support for Muh Rule Zero within a few years accordingly because Normies Hate Calvinball and Corporate wants Normiebux. This is how WOTC gets their Billion Dollar Annual Revenue Brand for D&D, and boy are the Conventional Play Cultists going to get mad when they get rugpulled.

There is no future for the Cargo Cult. There is only Official D&D, be it Current Edition or Past Edition.