The Business: Stupid Brit Toy Company Wants To Sell Out

Vee notices that Games Workshop's been on a very antagonist path for some time.

Northern Exile, Arch, and several others (Janovich most recently) have also made these obsvervations.

NE showed the recepts: Games Workshop wants a Great Replacement of its audience. They are deliberately trying to drive away the very audience they attracted in the 1980s because they believe that Warhammer in general, and 40K in particular, is ready for Hello Kitty territory and thus want to transition from a product-driven business to a Brand-driven one. They want to be a Lifestyle Brand.

That means becoming a Normie-friendly Safe Edgy Brand, which is not what 40K is at this time (believe it or not). That's pure Mammon Mobster activity; the pozzing from the Death Cult, as usual, rides on the Mob's coattails because they never succeed on their own- they always require a patron willing to bankroll them indefinitely to get anywhere and succeed in anything.

The Death Cult pozzing may be the things that tip people off to what's going on, but do not forget who is driving this bus and why: the Mob, and because Line Must Go Up!

What you should be afraid of is not a Kathy Kennedy, or a Taikti Whatshisname, or some other Death Cult hackjob catamite or bitter bitch. Instead, you should be afraid of this:

You think Big Corpo is any smarter than Retarded Toy Companies? LOLno. They're just better connected with governments. It's all a racket.

That's what you need to worry about long-term. Not the Death Cult, though that's a problem (it's short-term without Mob backing), the Mob. They can rip apart Games Workshop, or Hasbro, just as easily as they did Burger King or Toys R Us because Corporate Raiding doesn't care about the target- only what they can get from scrapping and salvaging it. This is Copper Wire Theft for White Collar people.

And if this current courting of Amazon doesn't work, don't be surprised to see GW's management and investors sell out to a Private Equity firm; the smarter ones will take their bag and run, likely to a tax haven (because who wants to do business or be rich in the UK anymore) and there's quite a few close to home (e.g. the Channel Isles) while others are British Overseas Territories (e.g. Cayman Islands) or Commonwealth states (e.g. Bahamas).

You will see far worse than an attempt to do a Great Replacement on an audience if that happens.

Fortunately 40K is about as proof against Corpo fuckery as BattleTech is, so let the 3d printers and PDFs and POD books flow freely on the high seas. GW can die in a fire for all I care; 40K can, and will, live on without GW just fine.